William Hill — United Kingdom
#6 of 17 · UKGC ✓ · since 1934
If you bet fixtures rather than promos, William Hill delivers: match navigation on mobile is excellent, with reliable prematch markets.
Pros
- ✓ Covers smaller leagues too
- ✓ Licensed and regulated locally
- ✓ Responsive customer support
Cons
- ✗ Prices rarely top the market
- ✗ No real bet builder
Key facts
| Licence | UKGC ✓ |
|---|---|
| Min deposit | 10 |
| Withdrawal time | 0–24h |
| Payments | Debit Card, PayPal, Apple Pay |
| Apps | iOS · Android |
| Features | Live Betting, Cash Out, Bet Builder, Live Streaming |
Rating breakdown
Payments & payouts
On a match day you can fund with Debit Card, PayPal, Apple Pay (from 10), get on before kick-off and have winnings back in 0–24h. The iOS + Android apps are built around the fixture list. Live product rates 8.2/10 with us.
App & mobile
| iOS | ✓ |
|---|---|
| Android | ✓ |
| Score | 8.5 |
Licence & safety
| Licence | UKGC ✓ |
|---|---|
| since | 1934 |
| Score | 9.3 |
18+
How we rank & test
We rank United Kingdom bookmakers the way match bettors actually use them. The biggest weights go to fixture coverage — does the book price the games you want, including midweek and lower-league fixtures — and to the quality of its live product. Prices at kick-off, bet builder depth and app speed come next. Licensing is a hard requirement, not a scoring bonus: unlicensed operators simply aren't listed.
Best alternatives
FAQ
Is William Hill safe and legal in United Kingdom?
William Hill operates in United Kingdom under a licence from UK Gambling Commission. Player funds are segregated and the minimum age is 18.
How fast does William Hill pay out?
Typical withdrawal time at William Hill is 0–24h. Verify your account early — KYC is the most common reason payouts get delayed.