Football Today — Fixtures and Odds for Every Match
This page pulls today's football fixtures from live data and puts the best available price beside each match. The card refreshes as kick-off times, competitions and markets change through the day, so what you see is the current schedule — not a snapshot from this morning. For every game you get the fixture, the competition, the kick-off in Irish time, and a price comparison so you can see which of the licensed bookmakers below is quoting the shortest margin on the market you want.
No matches today — showing the next 48 hours.
What the football today page shows
The schedule is fixture-first. Each row is a real match — home side, away side, competition and kick-off — drawn from live feeds, so a Premier League game, a Ligue 1 fixture and a late Copa Libertadores tie can all appear on the same card depending on the day.
Alongside each fixture you'll see market odds and the best price flagged per selection. Coverage spans the competitions Irish bettors follow most: Premier League, Serie A, Ligue 1, Champions League, Europa League, World Cup ties and South American football through the Libertadores. When more than one bookmaker prices the same market, the shortest-margin quote is highlighted.
Because fixtures are live, there's no fixed list here — the games on today's football fixtures change every day and the odds move up to kick-off.
How the best price per match is chosen
For each selection we compare the quoted decimal odds across the bookmakers covering that market and mark the highest price — that's the one that returns most for the same stake. Nothing else decides it: a shorter margin on that specific market wins the flag, regardless of a bookmaker's overall rating.
Across a large sample of football markets, Betfair returned the best price most often — a best-price share of roughly 53% over 213 sampled markets, with the lowest average margin at about 4.3%. Ladbrokes (best-price share around 22%, margin ~5.8%) and Unibet (~17%, margin ~5.7%) also surface at the top of individual markets regularly. William Hill (~17% over 219 samples) is another frequent price-leader.
Those figures are sample-wide averages. On any single football game today the leader can differ, which is exactly why comparing per match beats sticking to one book.
Top bookmakers
Why prices differ between bookmakers
Every bookmaker builds a margin into its odds — the overround. A lower margin means the prices are closer to true probability and better value for you. In our sampled football markets the spread ran from about 4.3% (Betfair) up to roughly 8.4% (LiveScore Bet), so the same result can pay noticeably more at one book than another.
Margins also shift by competition and market. A book might trim its overround on Premier League match odds where competition is fiercest, then run a wider margin on a Libertadores fixture or a niche bet builder combination. Late team news, money on one side and liquidity all move the number before kick-off.
The practical takeaway: check the highlighted price per market rather than assuming your usual bookmaker leads on football on today's card.
Live betting, cash out and bet builder
Most of the licensed operators here run in-play markets on the bigger football games today, so you can bet after kick-off with prices updating in real time. Live Betting, Cash Out and Bet Builder are widely supported — bet365, Paddy Power, William Hill, Ladbrokes, Unibet, BoyleSports, Betway, BetVictor, 888sport, LiveScore Bet and Novibet all list a bet builder among their features.
Live Streaming is available at several, including bet365, Paddy Power, William Hill, Ladbrokes, Betfair, Unibet and LiveScore Bet, letting you watch selected matches while the market runs. Betfair, being an exchange, tends to lead on price but does not list a bet builder — for combined selections in a single fixture, one of the fixed-odds books above is the better fit.
Licensing and payments in Ireland
All operators listed are licensed to serve Irish customers. Ireland's regulator is the Gambling Regulatory Authority of Ireland (GRAI), and the legal minimum age to bet is 18. Paddy Power, BoyleSports and Novibet are noted here under GRAI oversight.
On deposits and payouts, the picture across these books is consistent: a €10 minimum deposit and stated withdrawal times of 0–24 hours. Debit Card and PayPal are near-universal, with Apple Pay and Revolut Pay added at bet365 and Paddy Power (Apple Pay also at BoyleSports). Confirm your preferred method is available before backing anything on today's fixtures.
FAQ
How do I find the best odds on football today?
Each fixture on this page shows a price comparison with the best available quote flagged per market. That highlighted price returns the most for your stake. It's chosen purely on the shortest margin for that specific market, so it can vary from match to match.
Why are the football fixtures different every time I check?
The schedule is built from live data. Games appear, kick-off times update and finished matches drop off, so today's football fixtures and their odds refresh through the day right up to kick-off.
Which bookmaker has the best football prices?
Across our sampled football markets Betfair returned the best price most often — about 53% best-price share with the lowest average margin (~4.3%). Ladbrokes, Unibet and William Hill also lead individual markets regularly. On any single game the leader can differ, which is why per-match comparison matters.
Can I bet in-play on today's football games?
Yes. Most of the licensed operators listed run Live Betting on the bigger fixtures, with Cash Out widely available and Live Streaming offered at bet365, Paddy Power, William Hill, Ladbrokes, Betfair, Unibet and LiveScore Bet on selected matches.
Is football betting legal in Ireland?
Yes. Betting is regulated by the Gambling Regulatory Authority of Ireland (GRAI) and the minimum age is 18. Every bookmaker listed on this page is licensed to serve Irish customers.